Please wait... loading...Happy New Year from Optymise
Optymise would like to wish everyone all the best for the New Year. We're back ready for action at our new offices (Level 2, 87 Victoria Street), so if you would like to make an enquiry or kick start your website sales for 2008, please feel free to contact us.
We're just a few weeks into 2008 now, which means there's still time to make a New Years Resolution. Have you decided what your website is going to do for you this year? Is it going to bring you quality new business prospects and more customers online? It's time to start thinking about your Online Marketing Resolutions for the year.
Unfortunately, even in 2008, it's almost a given that more traffic is still the sole goal for every online marketing campaign. However, with advances in the search industry over the last year, SEO is no longer about being the first of ten blue links at all costs. Driving traffic is always going to be a priority, but I would hope that we'd think more about why we're driving that traffic, and not just how we drive the most.
How does a marketer optimise differently for a branding campaign than they would for direct response, for example, and how does that differ from lead generation, online to offline purchase intent, or reputation management? Strategy is so important and depending on your intent for website traffic, it's important to talk to the professionals first to make sure you get it right.
Reputation management has come a long way in the form of social media marketing in 2007, especially for New Zealand. It was really social networking sites, which a lot of New Zealanders used the internet for this year. Facebook, Bebo and MySpace almost became better than leaving the house.
Instead of going out to meet friends, New Zealanders were sending messages, sending drinks and even giving each other presents on the popular sites. In a report conducted by Hitwise, a company that studies people's interaction on the internet, Bebo was the most popular site - ranking No 4 of the websites visited by New Zealanders.
It was not just young people joining the sites, the police even joined up too. Blenheim Police set up their own profile on Bebo to reach out to the community.
Blenheim Police site administrator Constable Dan Mattison told the Marlborough Express it was an avenue for people to pass on information anonymously. Police said they were utilising technology to create another way for the community to contact them. "We expect all of the community to use it, young and old, good and bad, visitors and local," police wrote.
If the site was successful, Mr. Mattison said he might look at creating profiles on other networking sites such as Facebook and MySpace to reach other ages and demographics. This just shows how far New Zealanders have come with technology by not only owning a website but also getting involved with social media networks.
A report from the Interactive Advertising Bureau of New Zealand shows that online advertising in New Zealand has grown 23% in the last quarter of 2007...
Here's the story:
NZ Online advertising grows 23% to $41 million in Q3
Auckland, November 27, 2008
Online advertising grew sharply again in Q3 according to figures released today in a report from the Interactive Advertising Bureau and PricewaterhouseCoopers.
Overall growth of 22.9% from Q2, 2007 takes the total spending for interactive/online advertising to $98.6 million for the year to date. The total for the year to the end of September 2007, suggests spending for the whole year is likely to exceed $120 million according to IABNZ.
Mark Evans, CEO of IABNZ, says "We've been saying this market’s growing at a phenomenal rate, now we can see just how fast. With the release of the first report, we saw big increases from Q1 to Q2. This latest report shows even bigger increases between Q2 and Q3".
Evans says that the increase in spending to $41 million in Q3 was not a complete surprise. "Q3 has always traditionally been to heaviest quarter for online spending in New Zealand, but we didn't know until now how big it was."
Lee Williams, IAB Chairman, and Head of ACP Digital, says the growth in online advertising is staggering and exciting. "You have to remember that these growth rates are quarter-on-quarter! In any other market you'd be happy with annual growth this good", he says.
Source: IABNZ
We're just a few weeks into 2008 now, which means there's still time to make a New Years Resolution. Have you decided what your website is going to do for you this year? Is it going to bring you quality new business prospects and more customers online? It's time to start thinking about your Online Marketing Resolutions for the year.
Unfortunately, even in 2008, it's almost a given that more traffic is still the sole goal for every online marketing campaign. However, with advances in the search industry over the last year, SEO is no longer about being the first of ten blue links at all costs. Driving traffic is always going to be a priority, but I would hope that we'd think more about why we're driving that traffic, and not just how we drive the most.
How does a marketer optimise differently for a branding campaign than they would for direct response, for example, and how does that differ from lead generation, online to offline purchase intent, or reputation management? Strategy is so important and depending on your intent for website traffic, it's important to talk to the professionals first to make sure you get it right.
Reputation management has come a long way in the form of social media marketing in 2007, especially for New Zealand. It was really social networking sites, which a lot of New Zealanders used the internet for this year. Facebook, Bebo and MySpace almost became better than leaving the house.
Instead of going out to meet friends, New Zealanders were sending messages, sending drinks and even giving each other presents on the popular sites. In a report conducted by Hitwise, a company that studies people's interaction on the internet, Bebo was the most popular site - ranking No 4 of the websites visited by New Zealanders.
It was not just young people joining the sites, the police even joined up too. Blenheim Police set up their own profile on Bebo to reach out to the community.
Blenheim Police site administrator Constable Dan Mattison told the Marlborough Express it was an avenue for people to pass on information anonymously. Police said they were utilising technology to create another way for the community to contact them. "We expect all of the community to use it, young and old, good and bad, visitors and local," police wrote.
If the site was successful, Mr. Mattison said he might look at creating profiles on other networking sites such as Facebook and MySpace to reach other ages and demographics. This just shows how far New Zealanders have come with technology by not only owning a website but also getting involved with social media networks.
A report from the Interactive Advertising Bureau of New Zealand shows that online advertising in New Zealand has grown 23% in the last quarter of 2007...
Here's the story:
NZ Online advertising grows 23% to $41 million in Q3
Auckland, November 27, 2008
Online advertising grew sharply again in Q3 according to figures released today in a report from the Interactive Advertising Bureau and PricewaterhouseCoopers.
Overall growth of 22.9% from Q2, 2007 takes the total spending for interactive/online advertising to $98.6 million for the year to date. The total for the year to the end of September 2007, suggests spending for the whole year is likely to exceed $120 million according to IABNZ.
Mark Evans, CEO of IABNZ, says "We've been saying this market’s growing at a phenomenal rate, now we can see just how fast. With the release of the first report, we saw big increases from Q1 to Q2. This latest report shows even bigger increases between Q2 and Q3".
Evans says that the increase in spending to $41 million in Q3 was not a complete surprise. "Q3 has always traditionally been to heaviest quarter for online spending in New Zealand, but we didn't know until now how big it was."
Lee Williams, IAB Chairman, and Head of ACP Digital, says the growth in online advertising is staggering and exciting. "You have to remember that these growth rates are quarter-on-quarter! In any other market you'd be happy with annual growth this good", he says.
Source: IABNZ
posted by Lucy Ross, Optymise Ltd at
1:34 PM
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