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Welcome to the Optymise Blog. Please check this page for search engine updates, news and Optymise fun activities.

Monday, May 26, 2008

Seo Michigan - Your SEO Michigan Consultants

From the land of the Crazy Kiwi's Comes Robyn and Lucy From www.Optymise.co.nz
You may remember New Zealand From Such Films As Lord Of The Rings and Television Shows Such As Flight Of The ConChords and Zena Warrior Princess.

We Think Outside The Square when it comes to online marketing... while you are sleeping we will be working on internet marketing solutions for your business.

We take a proven SEO process and apply it to your target market... be it local, national or international.

Watch the video and find out why two crazy kiwis have the solutions to your marketing problems.

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Thursday, May 22, 2008

Bidding On Each Others Brands....Branding War?

Google has changed its policy... companies are now free to bid on competitiors keywords when it comes to adwords.... this will change the way competitors target there customers... watch this video for more on how it could effect you.

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Dora The Explora Investigates New Zealand Weightless Export

Hello All,

Its time to talk about weightless export...

Here is a little video I have compiled to tell you all about the possibilities for weightless export now that so many businesses are feeling the crunch when it comes to petrol prices and transportation costs... so how can we make the most of kiwi ingenuity... with weightless export!

Watch this video for more.


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Wednesday, May 14, 2008

Viral Marketing - Kiwi Artists Get Noticed Online...Flight of the Concords World Famous On Youtube!!!

It's Business Time!!! Just as they famous Flight Of The Conchords put it!!! Famous for putting New Zealand on the Map, Flight of the conchords is an excellent example of how Viral marketing made a great product even greater.



You only have to look at the number of views the Flight Of The Conchords get on Youtube to see the huge following they have online. By Combining this a catchy video or jingle and making it available of social media sites, the Flight of the Conchords has spread virally throughout the world... no longer are they world famous in New Zealand... But They Are World Famous in the World!!!

Learn more about the practical applications of Viral Marketing in Todays Society.

Optymise can help you take your viral marketing and spread the word to the world!

Until Next Time

Caio
Robyn

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Tuesday, May 6, 2008

Website marketing specialist Optymise is helping New Zealand companies achieve enormous growth by tapping into the huge potential for online marketing


Website marketing specialist Optymise is helping New Zealand companies achieve enormous growth by tapping into the huge potential for online marketing.

Company overview

Optymise focuses on driving targeted quality business prospects to commercial websites. It helps clients understand their target market, what drives customers to their website, what keeps them there and how to attract new users to their products and services.

Managing director Robyn McDonald says there is a huge advantage for any company using online marketing to get international exposure for their products or services. However, many New Zealand companies are slow to recognise their online potential.

We are at the bottom of the world and our exporters do stunning things, but typically a lot of companies don’t take advantage of their website to get international exposure, she says.

History and services

Optymise is based in Christchurch and has been in the business of search marketing since 1998, helping many businesses to market their websites.

The company specialises in the areas of: Website design and development; website marketing; media and press releases; web content management systems; search engine marketing and optimisation; blog marketing and set up; online catalogue solutions and shopping carts; and RSS marketing.

The team at Optymise works at fine tuning your website to promote higher rankings in the dominant search engines of your target audience, as well as higher quality traffic to your website.

Optymise is strongly results based, making sure your search marketing investment pays off for you, whether it be in the form of sales conversions from your website, inquiries through your website or increased visitors to your website.

The company also recognises the value of issuing press releases and public relations announcements as a great way of letting the public know of company developments.

According to Neilsen/NetRatings, Yahoo News and Google News now rival other current events and global news destinations such as CNN and BBC News. The team at Optymise makes sure your press releases are well optimised and distributed to the major news search engines.

Success rates

Robyn says Optymise has achieved a 100 per cent success rate with all clients, which have experienced a phenomenal 350 per cent average growth within the first year of working with the company.

She attributes this success to Optymises personal approach in understanding the clients business.

“Increasing business growth through your website requires you to think outside the box and really focus on your target market. Therefore, our first priority is to really get to know and understand our clients business before developing targeted online strategies.”

Robyn says growing your online business is all about connections.

“Just like any network or marketing campaign, you need to make the right connections. We simply do our homework, and then provide unique successful solutions to ensure websites make the right connection with the right people.”

Robyn says many companies make the mistake of believing their website developer will be able to stimulate online business growth.


“They build the website. We are the delivery company and we promote it and get it out there.”

Contact: Optymise Limited, PO Box 1812, Christchurch. Tel: . Fax: . Email: info@optymise.co.nz. Website: www.optymise.co.nz.



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Monday, May 5, 2008

World Famous In Christchurch! Words Spreading About Online Marketing & Communications

Did you know word is spreading about Optymise Ltd. The Christchurch Based Online Marketing and Communications company that is working all over the world to connect business websites with relevant visitors.

Check out what "Canterbury Today" has to say about us in Issue #89 for April/May 2008

Website marketing specialist Optymise is helping New Zealand companies achieve enormous growth by tapping into the huge potential for online marketing.

The Article is on the Middle Page - I will try and get it up a.s.a.p.

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Social Media Marketing is On The Move!

Howdy to all.

This warm Christchurch weather today has inspired me to take a walk around the city and really admire integration of online and off line marketing efforts.

2008 is seeing the mix of website marketing, email, brochure, signs, expo, search engine optimization, pay per click, bill boards, bus shelter, cars, gates, windows. Advertising really is everywhere even on the back of toilet doors!!!

And this raises the important of new technologies for everyday marketing

One increasingly important method is Social Media Marketing,

here is what is hot with Social Media Marketing

Happy Reading.


Robyn


Social Media Marketing is On The Move!


In New Zealand alone there are 1.3 million people using social network sites, and for a number of reasons
  • To organize events
  • To start groups
  • To start participation
  • To talk about current events
  • To catch up with friends and people from a number of social circles
  • View pictures, video, multimedia
  • Play games
  • Take part in quizzes
  • Give virtual gifts.
  • Blog

And this is just the tip of the iceberg!


In 2007, social networks are expected to pull in $900 million in advertising. By 2011, that number is expected to reach $2.5 billion, an annual growth rate of 29%. (eMarketer, 2007)

And there are already big brand names getting on board with this form of marketing.


The Republic of V on Bebo

V has seen the enormous power of utilizing bebo for its New Zealand customers, offering competitions, poles, photos, blogs, and user activity. The V of Republic profile has 10630 Friends in counting, and a huge amount of user interaction and customer feedback. It utilizes the tools of the social media site to spread virally and grow its customer base.

There are using a video competition to create content for there blog and promote there brand.


Seek Job Site on Bebo

Seek New Zealand's #1 job Website is also operating on Bebo, it allows more user activity when users can search for jobs using the Bebo profile. Gaining feedback from Users, Uploading there television marketing campaigns to there profile, along with upload pictures of billboards and advertising on buses, bags, and in magazines.


Redbull on Facebook

Thousands of pictures, applications, videos, a discussions board, 22360 friends, links to there website, and great place to promote sponsored events and gain customer feedback.

Give a Lush Soap Application on Facebook

You can even give your friends virtual gifts from real stores, The Give a Lush Soap application 262 Daily Active Users (21% of total active users)

People can even start groups to bring back there favorite discontinues confectionery and other products. This is a great low cost way for companies to take place in market research and interact with there customers.


Social Media Marketing is Now!!! And its potential is amazing, If your business wants to get into social media marketing, or wants to know how to make your current profiles perform and grow virally then please feel free to contact us.


Be Our Friend on Facebook or Bebo

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