Howdy to all.
This warm Christchurch weather today has inspired me to take a walk around the city and really admire integration of online and off line marketing efforts.
2008 is seeing the mix of website marketing, email, brochure, signs, expo, search engine optimization, pay per click, bill boards, bus shelter, cars, gates, windows. Advertising really is everywhere even on the back of toilet doors!!!
And this raises the important of new technologies for everyday marketing
One increasingly important method is Social Media Marketing,
here is what is hot with Social Media Marketing
Happy Reading.
Robyn
Social Media Marketing is On The Move!In New Zealand alone there are 1.3 million people using social network sites, and for a number of reasons
- To organize events
- To start groups
- To start participation
- To talk about current events
- To catch up with friends and people from a number of social circles
- View pictures, video, multimedia
- Play games
- Take part in quizzes
- Give virtual gifts.
- Blog
And this is just the tip of the iceberg!
In 2007, social networks are expected to pull in $900 million in advertising. By 2011, that number is expected to reach $2.5 billion, an annual growth rate of 29%. (eMarketer, 2007)
And there are already big brand names getting on board with this form of marketing.
The Republic of V on BeboV has seen the enormous power of utilizing bebo for its New Zealand customers, offering competitions, poles, photos, blogs, and user activity. The V of Republic profile has 10630 Friends in counting, and a huge amount of user interaction and customer feedback. It utilizes the tools of the social media site to spread virally and grow its customer base.
There are using a video competition to create content for there blog and promote there brand.
Seek Job Site on BeboSeek New Zealand's #1 job Website is also operating on Bebo, it allows more user activity when users can search for jobs using the Bebo profile. Gaining feedback from Users, Uploading there television marketing campaigns to there profile, along with upload pictures of billboards and advertising on buses, bags, and in magazines.
Redbull on FacebookThousands of pictures, applications, videos, a discussions board, 22360 friends, links to there website, and great place to promote sponsored events and gain customer feedback.
Give a Lush Soap Application on Facebook
You can even give your friends virtual gifts from real stores, The Give a Lush Soap application 262 Daily Active Users (21% of total active users)
People can even start groups to bring back there favorite discontinues confectionery and other products. This is a great low cost way for companies to take place in market research and interact with there customers.
Social Media Marketing is Now!!! And its potential is amazing, If your business wants to get into social media marketing, or wants to know how to make your current profiles perform and grow virally then please feel free to
contact us.
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Facebook or BeboLabels: bebo marketing, facebook marketing, social marketing australia, social marketing new zealand, Social Media Marketing 2008, ssm