Build traffic to your website! Create Online PR. So many people build a website then sit their waiting for the people to flood in... sadly with millions of websites out there it takes more then flicking on a switch - You Need to market your Website just as your market your offline business.
Mirror Your Offline Marketing Online - this can be done with Search Engine Optimisation. Check out this video to find out why SEO is so important. Or contact us today for a free consultation on the future of your website.
Hospitality Marketing Case Studies - Mirror Marketing
We attended to South Island Hospitality show in Christchurch June 18th and 19th - Here are a few examples of how Optymise and Patch can apply there skills to people in the hospitality industry.
Mirror Your marketing offline and online to look great from every angle and make sure you are always driving targeted leads to your business.
Social Media Marketing From New Zealand From Christchurch To the World: Your Social Media Marketing Campaign! -
Don't think only of the short term when it comes to taking on a social media marketing presence. Your customers and future customers can support you and grow your brand profile using this method... so do not ignore them, they could just as easily reverse all of the good PR plan to do with a short term campaign.
Social media marketing is a great way for you to gather feedback market to your list and keep them informed. But you have to take a long term approach.
when it comes to social media marketing you need to optimise the work you are doing. Werther its a youtube video, a Vlog, you blogger blog, facebook, bebo, and event or competition. The keywords you use and the way you integrate your social media presence can be the difference between success and failure.
Optymise Does not just talk the talk, we walk the walk to, So if you want long term social media solutions please contact us on our website www.optimise.co.nz, or the phone 00643770804 or skype us (just search for Optymise Ltd.) or find us on bebo, facebook, youtube or linkedin, and we can talk about your social media campaign.
We work with people from around the world, and use social media sites to keep in touch, call, share files and media. The worlds technologies have really made the world so much more accessible.
Lucy From Optymise recently stumbled upon some great marketing that did not quite make it. When people run competitions they always think through the offline marketing, then fall short when it comes to marketing online.
I watched my sister slowly turn red with frustration as she tried to enter the code from her fling chocolate bar and win a trip to New York which was positioned around the sex in the city movie. 2 minutes, 5 minutes, 20 minutes went by and she still had not found the website after typing in several combinations. In the end she had to guess the domain name... Most people would have given up by then.
This made me realize how little attention people pay to Search engine optimisation. All it would have taken to get this website into the search engines is the right keyword research, a little code on the website, and some backlinks... or an even easier solution would have been an online press release optimised for the search engines as well as main stream media (Optymise Specialises in These).
Web Design is more then making something pretty with a few buttons, it needs to be built using form and function... But what does that mean... In short you need to think about how people are going to use and find your website.
There are so many people out there in a number of industries who do not get the most out of their website, they commission a designer or developer to design the site and put it up, then they add the URL to there business cards and advertisements... but they forget... search engines!
People are searching every day, every week, every year using certain keywords, they search 24/7 for solutions to help make their life easier... they could be looking for your service... but they can not find you in any of the major search engines google, msn, yahoo.
If you are not ranking for keywords related to your business and region on the first 2 pages of Google (the top 20) then you are missing out on hundreds of potential leads.
Solutions To Your Lead Generation Problems
So how do you make sure you market your website online and offline? Build a website that works, make sure you commission a search engine optimised website, if you already have one and you can not find yourself in Google, then employee the skills of an online marketer. Optymise Specializes in Keyword Research, Search Engine Optimisation, and Search Engine Marketing... We decode the acronyms so that you do not have to and much sure your customers and future customers can find you!
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