FAQs - Search Engine Advertising (or Paid Search A

1. What's the difference between Free and Paid Submissions?

Search engines and directories accept submissions from Webmasters (Website Managers) for their websites. Many search engines and directories accept submissions without making a charge to the Webmaster or Website owner for listing their URL. Some however do charge and that is what we refer to by 'Paid Submissions'. The most effective Paid Submissions for your site can be advised during consultation or as part of a bespoke campaign.

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2. What is Paid Advertising or Pay Per Click or Cost Per Click Advertising?

Paid Advertising is the means by which you can advertise on search engines such as Google. Ads are displayed on the search engines results (typically either on the top or the right hand side of the page) when a particular keyword search phrase is used in that search engine's search bar. It is possible to control the advertising spend, rewrite ads, change the keyword search phrases pointing to advertising, change target markets , monitor return on investment, manage bids to get the best return on investment amongst other controls.

Search engine advertising is one of the most popular ways of marketing a website and is an excellent kick-start to complement organic traffic growth generated by other more long term search engine optimisation strategies.

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3. What is a Google Adword?

Google Adwords are the most popular ways of utilising paid advertising on the internet - not surprisingly as Google is the world's biggest search engine. More information about Google Adwords can be found on https://www.adwords.google.com.

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4. Can Optymise manage Search Engine Advertising for me?

We can set up and manage Search Engine Advertising on Google at a range of levels, depending on what you want to achieve from Search Engine Advertising  -  we can open your search engine advertising account, create your adverts, research the most effective keyword search phrases, create ad groupings, place ads into your target markets, manage your bids so you get best value for money.

Simply contact us and let us know what you want to spend!

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