FAQs - Search Engine Optimisation

1. What is Search Engine Optimisation?

Search engine optimisation is an important aspect of search marketing. It is a technical process of manipulating a website with the aim of optimising or promoting keyword search phrases relevant to that website to the search engines, so they in turn will index the site as highly relevant to that keyword search phrase. Once indexed, the search engine will list the website in its 'natural listings'.

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2. What is Link Building and why does my site need it?

Link exchange or link building is an important component of an effective search engine optimisation campaign, because many major search engines assess the number and relevance of the sites your website is linked to when they rank the importance of your site. So having useful links in and out of a website is an excellent way to promote it on the search engines and improve your PR (Google PageRank - Google's measure of your site's importance/ relevance).

Linking building management involves research to find suitable and relevant sites to link with in order to bring traffic to your site. If any of your business partners have their own websites, encourage them to engage in link exchange with your site - the benefits are mutual.

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3. What is a Link Page for?

A Link page for a website enables a link building strategy to become part of your search engine optimisation marketing process, managed from a distinct location on your website.

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4. What is a Site Map and why does my site benefit from one?

A site map is a linked, graphic or text-based display of a website's hierarchy, similar to an organization chart. Typically, site maps break down a website's content into increasingly specific subject areas to help the visitor understand its structure, from the main navigation pages to their subordinate pages. The main difference between a site map and a subject index is typically an alphabetical list, not a hierarchically structured set of links.

A site map is a useful addition to a website as it helps enhance user experience and assists search engines to 'navigate' the site. A good site map ensures that all websites pages of your site can be indexed by search engines.

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5. What are Submissions?

Submissions are the process of submitting a website address to search engines or directories in order to get a listing on another website. It is a highly important feature of a search marketing campaign as it generates a ground-swell of visibility on the internet for a website for users and search engines alike.

In common parlance, submissions are like 'word of mouth' within the online community, letting it be known that your site is there.

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