FAQS - Search Marketing
1.What does website or search marketing do?
Website or search marketing helps websites to get found and to get seen by their target markets online. Website or search marketing promotes keyword search phrases relevant to a website to connect people entering those keyword search phrases on a search engine to the relevant website.
Search Marketing connects people to the websites they are looking for.
Having a website that isn't seen or found by search engines is a bit like buying a car without wheels. Through website marketing or search marketing (both terms are common) a website becomes visible on the search engines - the first step in bringing visitors to a website.
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2. What is a search engine?
A search engine is a software programme that reports information related to specific terms on the World Wide Web. Search engines make this information available through their interfaces, more commonly called 'websites'.
Search engines were developed to help people navigate their way through the unbelievably huge amount of resources available on the internet or the World Wide Web. It is estimated that over 85% of all internet sessions involve someone using a search engine. Google, the world's largest search engine and most popular, offers its users access to an index comprising over eight billion URLS.
Popular search engines other than Google include Yahoo!, MSN and AOL.
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3. Can search engines see my website?
Our Site Performance Review looks at search engine compatibility issues for a website such as navigation, indexability and the technology used to build the website. It also finds out what a site's current ranking situation is on the major search engines, Google, Yahoo! and MSN and key directories. Finally it also determines if search engines would be able to see your website.
Simply contact us to request a Site Performance Review
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4. What are keyword search phrases?
Keyword search phrases are the words used by search engine users to locate specific websites on the World Wide Web. For example, if one was looking for accommodation in Vancouver, Canada, one might type the keyword search phrase "Vancouver Accommodation" into the Search facility of a search engine. Using Google for example, over 2,870,000 results for relevant web pages can be found in less than 12 seconds.
Of the results found, research indicates that search engine users, mostly, will not look beyond the top 30 results for one search, before refining their keyword search phrase choice and beginning another search. In fact over 90% of users only look at the first page of results found by a search engine.
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5. Why do I need search marketing?
If your website is not appearing on the results of the major or most relevant search engines, you are missing out on the opportunity to attract a highly targeted market to your website. With nearly 900 million internet users, the potential even within a highly niche market for website traffic is likely to be significant.
And although your website may be getting a good amount of traffic, or amount of site visitors, most businesses would still need search marketing in order to attract 'quality traffic' rather than 'random landings'.
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6. How do I know that search marketing working?
By measuring the amount of visitors to your website, you can ascertain whether search marketing is working for your business. Site statistics are generally provided by the hosting provider of your website. Regular ranking reports generated for the keyword search phrases being promoted in your search marketing campaign also help to indicate whether your website is getting higher rankings in the search engines' results.
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7. What is the quickest way to get people to find my site?
There are two key aspects of search marketing. Search engine optimisation aims to optimise or promote keyword search phrases relevant to a website to the search engines, so they index the site as highly relevant to that keyword search phrase. Once indexed, the search engine will list the website in its 'natural listings'. However, this may take time depending on the search engines, the website and the competition.
A quicker way to get people to your website is through Paid Search. Paid Search is also called Pay Per Click advertising, Cost Per Click or Search Engine advertising. There are two major options, Google Adwords or Overture. Through advertising on these engines, it is possible to 'bid' for a listing for specific keyword search phrases.
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