New Zealand Insurance - Affordable Health

Affordable Health is an independent health broker offering health insurance advice and policies to New Zealanders countrywide.

Objectives: Affordable Health was primarily an online business from its conception in 1992. Optymise has worked with Affordable Health since the beginning to establish the business's online presence, support its branding and offline marketing, keep its rankings on relevant keywords high on NZ search engines and ensure high numbers of qualified traffic or users.

Campaign Overview: Optymise manages an ongoing programme of search engine optimisation for Affordable Health, supporting both SEO and paid search engine advertising strategies with research into the online insurance industry, its leading competitiors and user behaviour.

Results: The Affordable Health consistently ranks in the top 10 most visited sites in the insurance industry by online New Zealand (according to Hitwise data). Visits to the site from qualified business prospects continue to increase.

If you wish to commission Optymise for bespoke search marketing, please contact us for more information.