NZ Travel Website - GINZ

GINZ was established in 1995 and offers a comprehensive travel agency service dealing with accommodation, transportation, tours and sightseeing itineraries for Australia, New Zealand and the South Pacific to a worldwide clientele.

Objectives: GINZ and Optymise have been working together for a number of years. Initially Optymise were commissioned to undertake search engine optimisation for the website with a view to increasing site visibility on search engines, improved rankings and visits from qualified traffic.

Campaign Overview: Optymise now undertake online market research within the online travel industry to assist GINZ with planning search marketing strategies.

Results: In eight weeks, all campaign keyword search phrases promoted by Optymise achieved top 10 rankings on major search engines. The GINZ website is consistently in the top 10 for most visited sites in its category by online New Zealand (according to Hitwise data).

"Knowledge is the key to success. Optymise is providing knowledge to us and therefore success..." Michael Nees, Owner, GINZ

Contact us to find out more about our bespoke search marketing services and consultancy.