Search Engine Optimisation, Optimised Websites

Client: Run 79
Website: http://www.run79.co.nz/
Service: Search Engine Optimisation

Run 79 is a retail shop specialising in Merino Clothing and Original Artwork, with labels such as Icebreaker and Caroline Sills. Two years on from opening the store they went online. Run 79 operated the website without any marketing efforts for six months.

With the implementation of Run 79’s search engine optimisation campaign, Run 79 has achieved an increase in visitors and orders to the site in excess of 300%, and all within a realistic budget for a small company. Run 79 now reaps the benefits of having first page results in Google for key words such as "icebreaker clothing", "merino wool clothing", "wool outdoor clothing" and "wool vests".

"We have increased our online marketing activity once in that time and are now looking for further expansion, as it is now apparent that the customer depth is available. We currently run at upwards of 1200 online orders per year, and have a seasonal trend. We are increasing our stock coverage on the site which will enable us to increase our key words. We also write to our customers with newsletters giving info on stock changes and new lines. We have found optimize to be a realistically priced company that will fit any budget with great results."

Lynn Frost, Run 79