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webRED Issue 17 April 2006 |
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webRED Issue 17 April 2006 |
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In this issue:
Hi everyone, and welcome to the April issue of webRED. Hope you all had a productive and successful first quarter and are ready to jump back into it this month! Our Feature Article this month is discussing the launch of Google’s new financial service. It has arrived as a competitor to Yahoo Finance and our article runs through some of the features and advantages of Google’s new site. Overall it may not take over the Yahoo Finance empire but it only makes Google a stronger and rounded service in itself. As you may have heard in the media, Google is buying the French National Library. There has been a lot of controversy around this decision but makes for interesting reading and is a great extension for Google’s Books resource for all us Kiwis who might fancy a petite read of French literature! Finally, our next article is covering new research that internet advertising spending is going to overtake outdoor spend in 2007! It has been confirmed that the internet is the fastest growing major medium in the world. This is exciting news for all the savvy marketers out there as it means the future is in the hands of successful online advertising and search marketing. Contact us today if you want to become a part of this rapidly growing success story. Happy reading Until next month Back to top >> Google has launched Google Finance, a site delivering information on companies and stocks. The point is to compete with sites like Yahoo Finance and Microsoft’s MSN Money. With Google Finance you can search for stocks, mutual funds, public
and private companies, using both company names and ticker symbols. Google Finance will initially cover only companies in North America, but Google said it plans to expand "very quickly" to other countries and regions of the world in the future, though there's no exact rollout schedule. "Google is definitely an international company, and we want to make sure we are addressing the needs of all our users," said Katie Jacobs Stanton, a senior product manager at Google who is overseeing the Google Finance project. Google is also releasing targeted discussion groups for various companies, based on its Google Groups service. Financial discussion areas are notorious for those who try to pump stocks up or down with over-the-top posts, depending on their particular stake. To combat this, Google has hired moderators to help ensure community guidelines are complied with. Eventually, the company hopes volunteers will take over this task. In short, those coming to Google and looking for financial information should expect to find it provided by Google itself. That's finally arrived and will help make Google a stronger service for it. Even if some continue to go to competing services, Google still wins in that it will no longer lose everyone to those competitors. Some will find Google Finance, like it and keep coming back for more. Source: Pandia, Search Engine Watch.
Internet Advertising spend to overtake Outdoor Spend in 2007 ZenithOptimedia (ad forecast and media information guru site) has once again revised its outlook for global spending, and has forecasted that internet advertising spend will overtake outdoor in 2007 and pull alongside radio in 2008. "We have revised our internet forecasts upwards once again as it has continued to exceed expectations. We now predict it will attract 6.5% of all advertising in 2008, up from 4.5% in 2005 (and up from the 6.0% we predicted for 2008 back in December)," ZenithOptimedia said in a statement. The Internet is now the fastest-growing major medium, according to research firms, increasing at a rate faster than that of outdoor, which is also on an upward swing. It has revised its 2006 outlook to 6.0 percent growth in global ad spending, up slightly from 5.9 percent forecast in December 2005 - and 5.2 percent growth in the U.S., up from it previous forecast of 5.1 percent. "We forecast that world ad expenditure will grow faster than world GDP [gross domestic product] in every year to 2008. Advertising accounted for 0.96% of world GDP in 2005, and we expect this to rise to 0.99% by 2008. This would be its first period of consistent out-performance since the late 1990s and suggests that the advertising cycle has at last emerged from the trough it entered in 2001. Advertising will remain well below the peak of 1.08% of GDP it reached in 2000, though, suggesting there is plenty of room for further growth," ZenithOptimedia said. These are all fantastic signs for the future of search marketing
and nonetheless a great opportunity to grow your campaign! If you
are interested, feel free to contact
us at any time. Source: Marketingvox Back to top >> Google buys the French National Library Google announced today that it has taken over control of the French National Library. It managed to do so buy taking over rights belonging to the French Bourbon family. Google plans to scan all the books in the library and make them digitally available through Google Books. “Yes, there will be a small fee,” Sergey Brin of Google says, “but visitors from the .fr domain name will get access to the books at a reduced price. ” When asked whether the acquisition is a response to the French government’s attempt to develop a Google competitor called Quareo, Brin answered that he would not give in to French Anti-Americanism. “We are friends of the French people,” he said, “and we would very much like to help our European forefathers achieve the same technological, economical and cultural success as we have. One way of doing this is by making French literature and French science easily available to the rest of the world.” “We expect any French to American translation to reduce the number of words by 50 percent,” Andy Smith of Google Labs says, “which means that now even the French will have the time to read documents published by the French authorities.” “As Americans we do not recognize the jurisdiction of the Hague Tribunal,” Brin replies. ” We only follow court orders from the Chinese judiciary.” George Bush has been reported to say that he will not intervene: “The French have lost every war since Julius Caesar was defeated in Russia,” he said to reporters on the White House lawn. “We are sick and tired of helping them out.” Google denies additional rumours of plans to buy the Eiffel Tower in order to display Google Adwords in neon to the Parisian public. Google is, however, taking over the French passion for amour. Google’s blog today announced the launch of Google Romance, an online dating service. The new site is expected to reduce the number of American tourists to Paris with some 50 percent. Back to top >> Question: Why do submissions for your website? What are the advantages of manual submissions over automated ones? Answer: If you want your site to be found on the internet, very few people would debate the wisdom of submitting it to major search engines & directories. Submitting a website to a search engine usually entails filling out a form which tells the search engine’s spiders/robots to visit and index the suggested website. Submissions will increase the chances of your website appearing in users’ search results; in short you will be able to capture a small part of the huge audience that uses search engines every day. Search engines normally have standard forms for site suggestions. A link to a search engine's submission form can usually be found on its home page aptly labeled "Add a site" or "Suggest a URL." Submission forms will usually ask you for a URL, your e-mail address, your site's name and the category it fits into. Submitting to directories is a little different. Directories rely on their human editors to index a website rather that spiders or robots and hence expect you to find the appropriate category for your site and write a site description in addition to providing the site’s URL and an e-mail address. Because the directory submission process is geared so specifically to each particular directory, it is advisable to submit you site by hand. An automated submission program can't adequately submit to any directory because it isn't able to study the directory's structure and determine which category is best. Some of the advantages of manual submissions over automated ones are:
Source: www.searchengineguide.com, www.searchengines.com We hope you enjoyed webRED this month. If there are any topics or questions you'd particularly like us to cover or answer, why not CONTACT US and tell us. All views expressed are those of Optymise Ltd and articles/ features are written by Optymise staff unless otherwise stated.
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