 |
|
webRED Issue 21 - August 2006 |
 |
|
|
webRED Issue 21 - August 2006 |
|
 |
In this issue:
Hi everyone, I hope you have all had a wonderful July. This month we are teaching you how to get ahead of the competition with targeted search marketing campaigns. We are featuring articles on Seasonal SEO and Local SEO because with only a few months before the Christmas consumer rush, it's time to start taking advantage of the increased internet spending that makes the Christmas shopping season profitable! Both articles make for interesting reading and will have a fantastic impact on your campaign. We are always happy and ready to further your campaign with localised and seasonal search such as a seasonal paid advertising or email marketing campaigns. Please feel free to contact us for a conversation about how we can help you. Happy reading Until next month Back to top >> Dare I say this, but with Christmas looming (yes, only four months away), now is an opportune time to prepare to attract new customers and take advantage of increased consumer spend. Now is a great time to anticipate seasonal search shifts for the months ahead, we recommend analysing last year's website performance to fine-tune this year's campaign strategies (contact us to find out how). Seasonal search engine and consumer shifts such as those experienced prior to Christmas, make managing online marketing campaigns much like preparing for offline print marketing efforts. You've got to be ahead of the curve with planning, working with us to be aware of the metrics and returns on investments. Increasingly, the Internet is ideally suited for Christmas gift buying. The question is, how can we make sure e-commerce websites don't miss out on this gold rush? As we know, search engines are the biggest source to consumers wishing to find your product or service. We also know that it can be tricky to maintain consistent rankings on search engine results pages, especially if your products/inventory changes with season. It is always a challenge to keep your site optimised for seasonal keywords. How do you keep the same site on the top for "Christmas gifts New Zealand" and then change it to top the charts for "Valentine's Day gifts New Zealand" With proper timing and techniques this can be done very gracefully. The most important aspects for seasonal SEO are : Timing Keyword research - The most important keywords are obvious. How would you search for the kind of products you are selling? This may give you some answers. - Contact us about running a test Google adwords campaign or even getting traffic/budget estimates from your Google adwords account can be very helpful. If you don't have one, this is the time to get it. Optimisation Including the year information in the text can be helpful too. For instance some people may search for Christmas tree stockists 2006, that's where your time stamping can come handy. Remember that successful organic SEO requires continuous monitoring and can needs a lot of tweaking for stable results. This is where Optymise comes in. Search engines are constantly updating their algorithms to make their results more effective and we make sure to stay up to date with all the details to ensure your website achieves its optimal performance in our campaign. Seasonal SEO is trickier than regular SEO but can give fantastic ROI if planned and executed properly. Some other techniques to consider prior to getting started before the holidays to grab seasonally motivated traffic to your site can include a seasonal paid search or email marketing campaign. Contact us to find out how you can implement these and make them work for you, giving you the best possible Return on Investment. Source: SEO Geek Back to top >> Local search engine marketing: Getting Your Website to the top in Your Area Three-quarters of New Zealanders have access to the internet at home or at work, according to InternetWorldStats.com. Increased broadband access in remote areas has seen rural communities going online with greater ease than ever before as well as this rate growing consistently over recent years. This is great news for the online business. Local search in New Zealand is potentially the most overlooked yet effective search engine optimization aspect that can prove better than any other online marketing effort. As businesspeople, we need to understand this usually untapped resource of traffic to the site. Understanding how to employ a local search engine marketing strategy campaign is becoming fundamental for Kiwi internet marketers servicing small businesses and those undergoing SEO campaigns. Here are few advantages of paying attention to local search engine optimization if you are a localized business:
Now, just like Seasonal SEO, Local SEO is not much different from regular search engine optimization campaign. It is just a specialized version of SEO which can provide highly qualified traffic with comparatively less effort. Few things that you need to keep in mind when planning and implementing local search engine marketing campaign are:
Local search SEO or local search marketing can prove to be the easiest and the most effective search engine marketing tactic if done right, contact us to find out how we can help you activate a successful Local search campaign. Source: Search Engine Watch Back to top >> Question: What is Pay Per Click advertising and how is it good for my business? Answer: "Pay per click" (sometimes abbreviated as "PPC") is a method of online advertising in which businesses buy highly-ranked listings from a search engine. Unlike many other online advertising techniques, with pay per click, businesses pay for their listings only when their links are clicked. The more a business is willing to pay per click, the higher its site will be listed on the search engine's results. PPC is an extremely effective internet advertising tool. You only pay when someone clicks on your link. Imagine calling your local newspaper and telling them you were only willing to pay five cents each time someone brought your ad in the store! In essence, that is what pay per click programs offer - a chance to pay only when someone enters your site. We always recommend complimenting your SEO campaign with a small PPC campaign to achieve maximum coverage on the search engines. Contact us today to find out how we can help set a PPC campaign up for your business. Source: Payperclick Lifetips We hope you enjoyed webRED this month. If there are any topics or questions you'd particularly like us to cover or answer, why not CONTACT US and tell us. All views expressed are those of Optymise Ltd and articles/ features are written by Optymise staff unless otherwise stated.
|