Hi Guys!

Welcome to our October Newsletter. With Christmas fast approaching, I'm looking at some of the tools you can use to help get your site ready for this holiday season.

We are also introducing our products and services in detail for your perusing pleasure & some neat ideas to get your business recognised and producing qualified leads in time for the New Year.

I also wanted to tell you about recent changes Optymise has made to the way we work - and how that could mean over $7,000 of free branding and marketing advice for your business. Optymise now offers a comprehensive branding and marketing service, both on-line and off-line. We're delighted with our new service and more importantly our clients are delighted with the results they're achieving.

Our most recent alliance with What To Do Next (www.whattodonext.co.nz) involved Optymise creating the branding, designing and building the website, producing their branded and promotional materials and working with them on their marketing programme.

Now we have combined Optymise's branding and marketing expertise with What To Do Next's effective change processes and Windshift leading NZ social trends analyst to bring you a growth producing one-day branding and marketing workshop!

What To Do Next, Windshift and Optymise are offering a free one-day branding/marketing workshop to one New Zealand business worth over $7000! To be that business, simply go to www.whattodonext.co.nz , click on 'Newsletter' and enter your details along with this code after your surname: OO106. The closing date to be included in this free offer is December 15th. The winner will be notified directly and published in our Christmas newsletter. Good luck!

Wishing you all a fantastic month and I look forward to hearing from you to see how we can help with your Christmas rush.

Happy reading,
Robyn

In this issue:

• » Paid Advertising: How are you promoting your business over Christmas?
• » Start marketing your website in time for Christmas today!

With Christmas just around the corner it is time to refresh your online marketing strategy (if you haven't already!). This is because the keywords you used to capture traffic last holiday season will not likely capture traffic this season.

Around the end of October is when most retailers begin the big push for the holiday season. Because of this, many retailers plan for months in advance of then, and launch massive advertising campaigns which carry through to a few days before Christmas.

Christmas SEO should be no different. The majority of your site should be re-optimized to target the broader audiences now. Pew Internet reports that 41% of Internet users use search on a daily basis. Therefore, if you run an online business you need to prepare for this surge in traffic. After all, if you aren't in front of your competition you stand to lose business.

So what does that mean for you?

If you are an online retailer and want to take advantage of the renewed interest in Christmas holiday search, now is the time to start advertising.
Because search is growing so much, people are beginning their quest for the perfect Christmas gift or holiday planning early.

What next?

Optymise has everything you need to get your paid search campaigns up and running in time for Christmas. Now is the perfect time to get your business online and catch all the seasonal shoppers!

Pay Per Click basically means that to market your website design you can purchase keywords, which will almost immediately add your website to many search engines. This is a form of pay per performance web traffic: you only pay a fee if visitors actually click on your ad.

Advantages of pay-per-click marketing:

• » Fast: immediate visibility
• » You determine what your search engine listings look like
• » Allowing you to attract traffic while you are optimizing your website for better search engine placement
• » Bid on keyword phrases that you can't get high free search engine rankings for
• » To build a better brand: pay per performance ads are being perceived as highly credible by people who don't mind sponsored listings
• » Turn campaign on and off when you want it: great tool for seasonal online promotion.

Holiday promotion services we offer:

• » Select cost-effective PPC campaigns for search engines, keywords and keyword phrases
• » Writing effective Pay Per Click marketing ads
• » Purchase keywords for PPC engines
• » Monitoring and optimizing your Pay-Per-Click online marketing campaign.
• » Traffik Driver tool -create high ranking web pages that search engines love.
  Your DIY search engine marketing wizard that plugs into any website, in any language, to drive business prospects to your website.
• » Email marketing - how about sending a friendly reminder to your favourite customers and telling them about your great Christmas deals?
• » Search engine optimisation - the time is now to make sure your organic search engine rankings are high - contact us to see how we can help.

Let us be your consultant for both offline and online marketing strategies. Contact us today for your custom marketing plan. Our budgets work for large and small companies, as well as bespoke campaigns that want to attract high quantities of targeted business prospects. People are looking for your products and services: can they find YOU?

Optymise Products and Services

What exactly is the potential of your business, both online and offline? We strive to assist you every step of the way from branding your company with fresh and innovative designs, right through to marketing and promoting your website. Optymise has a team of skilled professionals with strengths in every area, from design to technical detailing that will help you strategise and implement a bespoke marketing plan for all types of businesses - whether you're local or international.

Branding - Want a fresh brand for 2007? Or has your company progressed, so an updated look is needed to communicate with new markets? Everything from logos, business cards, letter heads, websites and marketing material - if it's branding you want - we can do it!

Email Marketing - Email is the future of communication. E-marketing is the perfect medium for everything from monthly newsletters to keep in contact with your customers, to launching your new products and services.

Website Design and Build - Having been in the business of designing, building and marketing websites for ten years, we will work with you to design an attractive, quick loading and search engine friendly website that works with you, as well as for you. CONTACT US today to request a portfolio of our website designs.

Search Engine Optimisation - So, you have a great website - why aren't you receiving any leads or enquiries? Chances are your online customers can't find it on the search engines! We use measurable promotion methods to get your website ranking higher on the prominent search engines Google, Yahoo and MSN. Performing online market research, competitor analysis, keyword research and industry analysis, Optymise makes sure you get targeted results.

Reporting - Already got a website and would prefer to do the promotion of it yourself? We absolutely understand, and can offer you website reporting services. Our software details your positions on the various search engines, as well as tracking and analysing visitor logs - enabling you to assess where the majority of your online customers are coming from, where they are leaving, and what they are doing at your website! This is an invaluable marketing tool in itself, for you to analyse and use to your advantage in your own marketing plans.

Paid Search Advertising - As reviewed in our Christmas Pay Per Click article, paid search advertising is an extremely effective method of SEO, that can be used when, and however you like, to suit your budget. By purchasing a keyword through search engine advertising or "pay per click" engines, you can help determine your own rankings based on your advertising budget. Search engine advertising is one of the most popular ways of marketing a website and is an excellent kick-start to complement organic traffic growth generated by other more long term search engine optimisation strategies.

Market Research - Ever stopped to consider what exactly your industry trends are? Who your competition is? Where they are getting their traffic from? We've got it in the bag. An OptyInsight performs detailed market research which identifies a number of opportunities for your website in the online market which can be incorporated into the online marketing strategy for your business.

CONTACT US today to find out about any of these services, or to fill out a brief outlining your business and website goals. We will assess your needs and be in touch with you with our recommendations.