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All right, so you have a great product to sell and you've got yourself a snazzy web site to sell it. Now, you sit back and wait for the orders to pour in...
To your great surprise, your visitor traffic and sales are low. Now that you have spent time and money to get your web site, you naturally expect some return on your investment. So, the next best thing is to market your brand and web site to let the world know all about it.
As you may or may not know, here at Optymise we specialise in helping you to do exactly this - grow your business. One of our star services is email marketing. Increasingly email marketing is becoming more popular lately for businesses - big and small - wanting to get ahead of their competition and have their brand name recognised by thousands.
Does every one in your contact database know of all your specials and promotions at the moment? Are you keeping in regular touch with them to make sure they are up to date with your tools and services?
Email marketing has become so popular because:
- Sending email is much cheaper than most other forms of communication
- Email lets you deliver your message to the people (unlike a website, where the people have to come to your message)
- Not only can it be timed and targeted to perfection, it is cheaper than most other forms of direct marketing, making it accessible to many more companies.
- Email marketing is one of the most cost-effective ways to communicate with customers and prospects-- when done correctly.
There are many good reasons why email marketing is important for your business.
Firstly, email compliments your web site. Most people spend more time reading email than they do surfing the Web. Having a great web site that is concise and informative can encourage repeat visits; however sending a regular email to your customers is an effective way of keeping your company at the fore-front of their mind. Your email, when prepared properly, can be sent in HTML format (so that your emails look like your web site) further enhancing your company brand.
Secondly, email effectiveness is measurable. When used in conjunction with web site tracking software you can see how many people read your email and how many visits to your web site are generated by your email. We are very aware of effectiveness and the importance of measuring it and keeping you in touch with the real results.
Also, your customers look forward to your email. Every one of your email contacts will have chosen to receive your email marketing. These customers are your best customers, and you should do what you can to satisfy their needs for information. Your customers are already patrons of your business - sending regular email updates encourages repeats visits more often.
We will work with you to discuss, design and promote your email campaigns or if you so wish you can simply choose to send us the copy and images for inclusion in the mail out.
We are skilled designers and can create an OptyMail template for you. We would normally advise you have this in keeping with your website. Our designers will work with your web site design and structure to come up with an email template to compliment your company branding.
We understand and promote the benefits from total reporting at every stage of the email marketing process for more sales, better tracking and bigger profits. To ensure your email-marketing programmes are a success, we provide you with a full detailed report of how it went following each mail out.
We know the ins and outs of an email marketing campaign and we work with you to make sure you receive the best result possible from yours. Not only is email marketing a very important aspect for the growth of your business, but it is also a simple process and proven to be extremely cost effective. Compared to other media investments such as direct mail or printed newsletters, it is less expensive. Email is a very powerful tool and the return on investment is high when done right.
Please let us know if you would like more information or to embark on an email marketing campaign today.
A few examples:
- a travel company advising specials
- accommodation offering weekend specials
- a retail store offering instore specials
- a company announcement - new staff, retirement etc
- retail and tourist businesses advertising their services before the holiday rush
Fresh New Look For Optymise and expanded service offerings from Optymise
We have revamped and refreshened the Optymise look which is inspiring, fresh, bold, motivated by a core design philosophy that "nature never gets it wrong". The Optymise brand is reflective of the thinking and ideas of our team - we express this thinking and freshness with every business we work with, and keep these core values built into our work.
We're laying the groundwork for a whole new generation of business marketing and re-branding is the first step in the road to achieving our visions. Growing businesses online and offline is our trade - but we have also achieved business growth ourselves! So a new look was in order.
We have expanded our offerings and now specialise in six core areas of marketing including Strategic Planning, Lead Generation, Brand Identity, Internet Marketing, Media Placement, and Creative Production services. We aim to bring prospective customers to your doorstep more efficiently than it is being done now. If you are ready to abandon "shooting from the hip", abstract marketing, for a scientific, Return on Investment oriented approach, then give us a call today.
Run 79 is a retail shop specialising in Merino Clothing and Original Artwork, with labels such as Icebreaker and Caroline Sills. Two years on from opening the store they went online with www.run79.co.nz
Run 79 differentiates itself from tourist's shops by stocking high quality brands of Merino knitwear for both local and overseas markets. It is situated on the main street of the beautiful alpine village, Lake Tekapo, which is on the Main Highway between Christchurch and Queenstown.
Run 79 operated the website without any marketing efforts for six months.
With the implementation of Run 79's search engine optimisation campaign, they have achieved an increase in visitors and orders to the site in excess of 300%, and all within a realistic budget for a small company.
"We have increased our online marketing activity once in that time and are now looking for further expansion, as it is now apparent that the customer depth is available. We currently run at upwards of 1200 online orders per year, and have a seasonal trend. We are increasing our stock coverage on the site which will enable us to increase our key words. We also write to our customers with newsletters giving info on stock changes and new lines. We have found Optymise to be a realistically priced company that will fit any budget with great results"… Lynn Frost, Run 79
Run 79's 'seasonal trend' is perfect for Seasonal SEO, discussed in our last newsletter. Seasonal SEO is catching the potential customers at the ripe of the season. This can involve paid search campaigns, adding new or different keywords to your SEO campaign and email marketing. Like Run 79, writing to your customers with newsletters (may they be weekly or monthly!) is a great idea to get your business out there. Email marketing is perfect for seasonal trends as it is letting all your potential customers know about your great product or service right before the time is right for them to invest in your services. We can help you prepare for seasonal consumer fluctuations by organizing an email marketing campaign and boosting your online marketing campaign.
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