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Optymise Products & Services
Optymise Newsletter
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Hi all,Welcome to part one of our June Newsletter. Well, it’s halfway through the year already! Hard to believe as it’s gone so fast! Our first article this month is New Zealand Online ; something I thought was highly relevant for us Kiwis! It's got information on internet and the search trends are in New Zealand. In Marketing 101, we've got Marketing
Turned Upside Down - Relationship Marketing and Content Delivery.
RSS is a relatively new and hugely popular marketing tool and we thought
it's time you were brought up to date! This section covers RSS from
a user's point of view, as well as a marketing point of view. In
Marketing 102 later in the month, we will further this topic with “Your
Opportunity with RSS” which will include case studies and awesome
ideas to use RSS. Also in Part Two of our newsletter, we will be covering Google’s newest feature – Web History – and what this means for SEO and for you. We believe it’s important to keep you informed of internet trends and what the search engines are up to, as it can affect you more than you may first realise… so keep reading! We also want to inform our dedicated clients of our June Promotion with the launch of our new website. We are keen to show businesses just how well RSS can work for them, so for the first person to subscribe to our RSS feed in the next 24 hours, we will give a free RSS strategy and implementation for your business! (Just email us to let us know you’ve subscribed) Have a fantastic month. We would love to hear any questions, comments, or ideas for future articles…
just email us at info@optymise.co.nz. In this issue:
New Zealand OnlineOver $2m NZers surfed the net last month – a Survey from ComScore has reported. Over two million New Zealanders over the age of 15 used the internet last month, not counting the ones who surfed from an internet cafe or their cell phone; 1.92 million users viewed 3.6 billion pages of content. The figures have been released by global internet information provider ComScore, which bases its data on a research panel of more than 5000 NZ internet users. The average user went onto the internet on 16.6 days last month, spending a total of 20.4 hours online. Overall, they racked up a total of 39 million hours at the keyboard, viewing 3.57 billion pages. The three most popular sites for NZ visitors were Microsoft sites with 1.42 million visitors, Google sites with 1.39 million visitors, and Yahoo sites with 1.1 million visitors. Trademe.co.nz almost made it to a million visitors, with 977,000, while 62,100 people visited government websites. US-based websites were the most popular, although TradeMe and govt.nz sites were ranked in the top five "destinations", with autotrader.co.nz and eBay also in the top 10. The next most popular were social networking site Bebo.com (582,000), Wikipedia (519,000) auto trader (448,000) eBay (436,000) and cnet networks (403,000). Not only are these figures astounding, but internet usage in New Zealand itself is becoming a rapidly changing marketplace. Five years ago, Sam Morgan wondered if his fledgling online auction site Trade Me was going to make it. “It took two and half years to become profitable and there were times we doubted it would happen at all. We started with no audience and no fees,” says Morgan. Today, Trade Me is categorised by web monitor Nielsen//NetRatings as New Zealand’s most visited online shopping site (although to be accurate Trade Me sells auction services). Mark Ottaway, managing director of Nielsen//NetRatings, says Trade Me is “phenomenal” in terms of the traffic it attracts. “It is far and away New Zealand’s most successful online site. It’s a good kiwi success story,” says Ottaway. The most popular online purchases in New Zealand were found to be travel, books & magazines, and entertainment & movie tickets. Small numbers purchased computer software and music. In August, a Massey University study (reported on the Stuff.co.nz web site) revealed the internet was proving successful in driving New Zealand men to shop online. The study found men even enjoy shopping online more than women and are less concerned about online security. Massey researchers say the average New Zealand male online shopper is aged 21 to 39 and works as a manager, administrator, is self-employed or a professional. According to the study, men use the internet because it is convenient, saves time, offers competitive prices and has regular information updates. These observations back a Stuff web site survey. The study also says web sites matter because a company that neglects its web site could well be committing commercial suicide. “A web site is increasingly becoming the gateway to a company’s brand, products and services – even if the firm does not sell online. A useless web site suggests a useless company, and a rival is only a mouse click away,” it warned. Is it time to get your website working for you? Contact us today. Sources: nz.news.yahoo.com, ComScore, Stuff
Marketing Turned Upside Down - Relationship Marketing and Content DeliveryRSS is a new technology is essentially a content delivery vehicle.
Basically, RSS is a channel that you can use to deliver your content to
prospect customers in your target audience when they subscribe to your
RSS feed. If you would like to see how simply it works, click
here to subscribe to the
Optymise RSS feed (You must have an updated Internet Explorer - Version
7.0 or above for this to work properly). When publishing your content,
it may be in the form of individual articles, information about your products
and services, an online catalogue, or basically anything you’d like
your customers to know about. It differs from email marketing because
your content is immediately available to your customer,
without getting caught up in SPAM filters or any other email intricacies.
Sounds complicated? It’s not, but we would love to set
it up for you and manage your feeds so they are regular, relevant,
and doing what you want them to do. Also, instead of waiting for your next email newsletter to come around to publish what’s happening at your end, with RSS you can update your content as often as you want or need to. From a marketing point of view, RSS maximises your business relationships as well as really enhances your online marketing efforts because it provides fresh and relevant content and drives more traffic to your website. Personalization We’re in 2007 now, so why send all your information out to people that really don’t want to know? This is why RSS is different. Using RSS, your subscribers can decide exactly what kind of content they want to hear about (for example in the NZ Herald example). Simply, it lets your customers know you have added new content to the website about their favourite subject. So rather than browsing or searching for new content related to specific types of news, they can subscribe to your related RSS feed and they will be sent the news! You’re your content is updated, it will be sent straight to your subscribers’ RSS readers and available for them to view at their leisure. Typically, RSS feeds contain a headline, summary and a link back to the full story on your website.
Optymise RSS Feed Publishing Service What we do We create a RSS Feed from your website content and submit your RSS feed to various sites that accept these RSS feeds. RSS feeds are interpreted by RSS Readers that aggregate and “de-code” these feeds to give a “preview” of the contained article (or web-page). Many users around the world use these RSS Readers to subscribe and read your articles. The preview in the article contains a link to the complete article on your website. This means: 1. Direct permission-based marketing What you do 1. You write the articles or webpage content that is related to your
website FAQ’s What about design? RSS Feeds are read by RSS Publishing websites and interpreted in an informative or news-like pattern on many popular websites around the world. These websites have their own designs and hence what you concentrate is on content and business. What about management and updates? For a full and complete impact these RSS feeds must be updated and re-submitted as often as possible. Depending upon your business case, this time may be as low as 1 day to as high as 6 months to a year. Our professional team can advise and consult on the required frequency. Can I do the management myself? You can choose to do the management yourself, if you sign up for it. For a fee, we can design a package where you can edit and update this feed from any computer that is connected to the internet. I have heard there are standard free available software that allows creating, editing and updating the RSS feeds, why charge? There is related free stuff available on the internet. By choosing to go with Optymise, you are ensuring that: • The RSS feeds give the right business impact We’d love to set up an RSS for your business so you can reap its
benefits, feel free to contact us to find
out more. Or maybe you want to subscribe to Optymise’s RSS feed?
Click here to subscribe,
and remember to email us
to let us know you've subscribed - and if you're the first subscriber
in the next 24 hours, we will set up an RSS strategy and implementation
for your business. CONTACT US today to find out about any of these services, or to fill out a brief outlining your business and website goals. We will assess your needs and be in touch with our recommendations. |
...next to
the different headings? This gives the subscriber an option to what news
they want to hear about. It really is news you choose.
Another nifty thing is that it protects your customer’s
privacy by not needing to join an email newsletter.