http://www.optymise.co.nz/resources/newsletters.asp Optymise specializes in Search engine optimisation, video marketing, viral marketing, social media marketing and PR for your website. This newsletter is aimed and educating people about search marketing and what is happening with marketing online. 10 Optymise RSS Manager v1.0 en-us Wed, 02 Jul 2008 14:09:15 yu Optymise Ltd http://www.optymise.co.nz/seo-icon.gif http://www.optymise.co.nz/ Choosing effective keyword phrases is one of the most important ways to ensure your website reaches your target audience (in short, quality keywords equal quality traffic). http://www.optymise.co.nz/resources/2007/may-newsletter-part1.asp#two webRED@optymise.co.nz Tue, 12 Jun 2007 14:16:43 In the beginning, the Internet was cool. In a nod to modernization, many Global 2000 companies dabbled in the Web with experimental web sites, often nothing more than technology-light brochure sites. http://www.optymise.co.nz/resources/2007/may-newsletter-part1.asp#one webRED@optymise.co.nz Tue, 12 Jun 2007 14:17:01 Did you know, according to an Infoworld report on Y! News online shopping increased 24 percent over the previous year, with consumers spending $102.1 billion in 2006, topping the $100 billion mark for the first time in history. http://www.optymise.co.nz/resources/2007/feb-newsletter.asp#one webRED@optymise.co.nz Tue, 12 Jun 2007 14:17:18 To become a Copywriting Jedi is to endure the process as you carefully learn the ways of the pen. And no one, no matter how gifted, can escape the basic rules of good marketing copy. http://www.optymise.co.nz/resources/2007/feb-newsletter.asp#two webRED@optymise.co.nz Tue, 12 Jun 2007 14:17:36 Not only are press releases an effective tool for distributing content to the media and consumers, they can easily be syndicated creating a excellent opportunity to attract incoming links. http://www.optymise.co.nz/resources/2007/apr-newsletter.asp#one webRED@optymise.co.nz Tue, 12 Jun 2007 14:17:54 For the beginner, understanding PPC (Pay per Click) services can be utterly confusing. With so many search engines to choose from, and so many options within each one: different billing schemes, different terminology, and different techniques for ran http://www.optymise.co.nz/resources/2007/apr-newsletter.asp#two webRED@optymise.co.nz Tue, 12 Jun 2007 14:18:11 When it comes to your web site, it's out with the old, in with the new. http://www.optymise.co.nz/resources/2007/apr-newsletter.asp#three webRED@optymise.co.nz Tue, 12 Jun 2007 14:18:30 Is marketing broken? That question was posed recently by a senior executive at Trade Me, one of New Zealand's most successful technology companies. It is an important one as many local technology companies look to replicate their success. http://www.optymise.co.nz/resources/2007/apr-newsletter-part2.asp#one webRED@optymise.co.nz Tue, 12 Jun 2007 14:18:49 Your most important considerations in putting together a PPC campaign are how much you intend spending and what keywords you plan on targeting. http://www.optymise.co.nz/resources/2007/apr-newsletter-part2.asp#two webRED@optymise.co.nz Tue, 12 Jun 2007 14:19:08 What's happening in the world of search http://www.optymise.co.nz/resources/2007/apr-newsletter-part2.asp#three webRED@optymise.co.nz Tue, 12 Jun 2007 14:19:28 Social media is a great online opportunity, especially for smaller businesses http://www.optymise.co.nz/resources/2007/july-newsletter-part1.asp#one webRED@optymise.co.nz Thu, 12 Jul 2007 10:11:58 Get a rundown on blogging and how to make your blog search engine friendly. http://www.optymise.co.nz/resources/2007/july-newsletter-part1.asp#two webRED@optymise.co.nz Thu, 12 Jul 2007 10:16:09 RSS is basically a tool that sits on your computer desktop which automatically updates news articles, or “feeds”, from people you subscribe to. http://www.optymise.co.nz/resources/2007/july-newsletter-part2.asp#one webRED@optymise.co.nz Wed, 01 Aug 2007 12:34:19 The four main benefits of using social media in your marketing palette. http://www.optymise.co.nz/resources/2007/july-newsletter-part2.asp#two webRED@optymise.co.nz Wed, 01 Aug 2007 12:39:08 5 Keys to Planning Your 2008 Internet Marketing Strategy, Internet Ad Spend Set to Overtake Radio In ‘08, Magazines by 2010 http://www.optymise.co.nz/2007/12/merry-christmas-from-optymise.html webRED@optymise.co.nz Thu, 20 Dec 2007 10:55:18 Ecommerce on the Rise in New Zealand and 10 Steps to Social Media Success in 2008 http://www.optymise.co.nz/2008/02/ecommerce-on-rise-in-new-zealand.html webRED@optymise.co.nz Fri, 29 Feb 2008 12:05:18 It's Business Time!!! Just as they famous Flight Of The Conchords put it!!! Famous for putting New Zealand on the Map, Flight of the conchords is an excellent example of how Viral marketing made a great product even greater. http://www.optymise.co.nz/2008/05/viral-marketing-kiwis-get-noticed.html webRED@optymise.co.nz Thu, 22 May 2008 14:44:40 From the land of the Crazy Kiwi's Comes Robyn and Lucy From www.Optymise.co.nz http://www.optymise.co.nz/2008/05/seo-michigan-your-seo-michigan.html webRED@optymise.co.nz Thu, 29 May 2008 13:39:51 weightless export means losing export weight so that New Zealand is not subjected to the high costs of shipping and can work smarter! http://www.optymise.co.nz/2008/05/dora-explora-investigates-new-zealand.html webRED@optymise.co.nz Wed, 04 Jun 2008 11:22:46 Website marketing specialist Optymise is helping New Zealand companies achieve enormous growth by tapping into the huge potential for online marketing. http://www.optymise.co.nz/2008/05/website-marketing-specialist-optymise.html Wed, 04 Jun 2008 11:31:45 Google has changed its policy... companies are now free to bid on competitiors keywords when it comes to adwords.... this will change the way competitors target there customers... watch this video for more on how it could effect you. http://www.optymise.co.nz/2008/05/bidding-on-each-others-brandsbranding.html webRED@optymise.co.nz Wed, 04 Jun 2008 11:35:10 We have just become members of Bebo And Youtube.. Optymise is getting into social media and would love you to join us! http://www.optymise.co.nz/2008/06/find-us-optymise-is-on-youtube-and-bebo.html webRED@optymise.co.nz Wed, 04 Jun 2008 12:05:12 Just a quick thank you to all of the people at the South Island Hospitality Show in Christchurch In June. We had heaps of fun chatting to business owners, trying great products... and talking "turkey". http://www.optymise.co.nz/2008/07/thanks-everyone-south-island.html webRED@optymise.co.nz Tue, 01 Jul 2008 10:45:09 Optymise Talks a little more about Search Engine Optimisation In New Zealand do you have a website that is not getting a lot of traffic? You need to market you website. http://www.optymise.co.nz/2008/07/search-engine-optimisation-new-zealand.html webRED@optymise.co.nz Tue, 01 Jul 2008 10:54:55 Ever wondered why traffic did not flood into your website the day it went live? Its because just like an offline business you need to market yourself online. This can be done by mirroring your offline marketing efforts online. http://www.optymise.co.nz/2008/07/3-secrets-for-driving-traffic-to-your.html webRED@optymise.co.nz Tue, 01 Jul 2008 11:03:53 Thanks to everyone who attended the South Island Hospitality Show in Christchurch in June. We had a great time talking to exhibitors, tasting some great food and wine, playing Nintendo Wii and talking to your about the wonderful word of Mirror Market http://www.optymise.co.nz/southislandhospitalityshow.aspx Wed, 02 Jul 2008 14:08:28 As long as there has been media around, the concept of press releases has been relevant, But just like any type of media you must move with the times. Today a press release can do so much more then tell a story. http://www.optymise.co.nz/2008/07/optimized-press-release-services-online.html webRED@optymise.co.nz Wed, 02 Jul 2008 14:16:24