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Fast Start - Our Introductory & Affordable Website

We have designed an introductory search engine optimisation called Fast Start in response to clients who wanted to 'test the waters' of search marketing. Fast Start consists of set up and different levels of ongoing monthly management, for a minimum of 12 months.

Fast Start is designed to:

· generate more visitors to your website
· improve keyword search phrases rankings on search engines
· increase website visibility on the internet
· promote website's online reputation
· support and promote corporate branding

Fast Start includes:

· Keyword Research & Selection - keyword search phrases for your campaign*
· On Page Optimisation - optimisation of your existing website and introduction of new site elements as appropriate to search engine optimisation (for e.g. additional pages, site map, links page, resources page)
· Search Engine & Directory Submissions - increases site visibility
· Link Page Creation - promotes online reputation and enables link building

About You

We start off by talking to you - we find out about your industry, your competition and the terms you think are relevant to your business. You give us a starting point and help us to recommend a level of management for you which fits in with:

· Your goals
· Your market
· Your commitment in time to search marketing
· Your keyword search phrases
· Your investment

Keyword Research & Selection

From this starting point, we use keyword selector tools to find out what terms people are using to find your industry's services and products.

Keyword Search Phrases: Selecting the right keyword search phrases for your campaign is the singular most important part of the whole search engine optimisation process. Keyword search phrases should drive relevant traffic to your site, not just achieve high rankings on search engines. (Beware of promises for high rankings alone - obscure search phrases not used by your market may be easier to achieve high rankings on, but they are not going to drive relevant traffic to your site).

Our keyword search phrase selection is based on the degree of campaign investment, competition, time frame and 'size' of the competition for specific keywords. We choose realistic keywords which get results based on a determined budget. Fast Start features 10 primary keyword search phrases which we use to promote your site to the search engines.

On Page Optimisation

We create useful tags which are designed to help the search engines index a site as part of our on page optimisation work. This helps to ensure optimum effectiveness of the keyword search phrases selected.

Creation of Useful SE Friendly Elements

In order to give the search engines easy indexing access to your website, we may create additional elements such as:

Site Map
Links & Resources Pages
Footer
Additional Pages

Site Map: Helps to enhance user experiences and assists search engines to navigate and index the website.

Links & Resources Page: Enables a link building strategy to become part of ongoing search engine optimsiation. Having useful links in and out of a website is one of the most effective ways to promote the website on the search engines and improve your PageRank.

Footer: Helps search engines to index a site and tidies links to different pages and elements of the website.

Additional Pages Designed to provide more information about the business, whilst promoting the website on the search engines and increasing the number of qualified traffic visits to the site. They include a 'call to action' which leads the users into the main body of the website. Client input may be required for content. We write or copy-edit every additional page to ensure sufficient keyword search phrase density.

Search Engine & Directory Submissions

Fast Start includes submissions for the site to a number of directories and search engines offering 'free' submissions.

Submissions: Search engines use directories and other search engines as independent third party reference points when ranking websites, which means that a website listed in directories and search engines is more likely to gain good search engine rankings.

Reporting

You receive reporting outlining steps undertaken in the Fast Start optimisation of your site and highlighting any issues which require either immediate attention or in the months ahead.

Fast Start Campaign Management includes:

Ranking Reports
Ongoing Submissions Programme
Ongoing Link Building
Website Optimisation, as required
Monitoring of Search Engines
Monitoring Rankings and Site Statistics
Opportunity Review

Ranking Reports We report rankings once a month to your nominated email ID. We report on your campaign's keyword search phrases rankings on relevant search engines for the 12 month duration of your campaign. In some cases, it may take from 3 to 6 months for the trend of rising rankings to become apparent.

Ongoing Submissions We submit and when necessary resubmit your website to search engines and directories. Some sites take longer than others to add a website to their database.

Ongoing Link Building Linking work involves research to find suitable and relevant sites to link with in order to bring traffic to your site. If any of your business partners have their own websites, you can also encourage them to engage in link exchange with your site. Ongoing link building is an important part of search engine optimisation and is undertaken relative to the level of campaign management invested in.

Monitoring of Search Engines By keeping up to date with any minor or major changes made by the major search engines, Google, Yahoo and MSN, we can protect your site rankings and optimisation efforts to date. It is a crucial part of campaign management - ensuring that your site is not caught out.

Monitoring Rankings and Site Statistics We carefully monitor the trends in rankings and visits* whilst managing your campaign. Changes may be the results of the search engines 'dance', but we track trends over time and ensure that any necessary tweaks to your search engine optimisation campaign are carried out.

Opportunity Review After six months, we invite you or your chosen representative to review the campaign. We discuss results and look at other ways to promote your site. This is especially useful if your business has changed direction or focus since the initial campaign set up.

Tailored to Fit
We offer Bronze, Silver and Gold levels of management, which accompany Fast Start set up. We recommend a level of management before a campaign is set up which fits in with:

Your goals, your market, your commitment in time, your preferred keyword search phrases and your investment

* Keyword search phrases exclusions may apply

FTP and Site Statistics access are required to commence Fast Start

Please note: Fast Start is designed to be an introduction to SEO - you may wish to commission us to devise and manage a bespoke search marketing campaign.

Contact us today to talk to us.