Email Marketing

Email marketing is the way to communicate with existing and potential customers in style and at low cost where ever you are in the world. Targeted email marketing with email marketing software means a simply way of getting in touch with your customers real time... its a the new form of direct marketing.

Depending on your tactics, email marketing has the power to either engage or enrage your customers. Optymise produces campaigns that accentuate the positive personal impact email messaging can impart.

Email Marketing is one of the most successful ways of driving qualified traffic to your website and storefronts and then maintaining a long term relationship with people who WANT to hear your message. Not to be confused with Spam (junk mail), ethical email marketing works because every recipient has given you permission to send them information which is of value to them.

Whether you have 100 or 10,000 email addresses, email marketing and newsletter mailers are a great way to reach your existing and potential customers.

We run your email campaign by:

• Designing and building personalized templates for you to set up and write your own messages (or with help from us if you’d prefer).
• Managing your email address list, including subscriptions, changes and deletions.
• Personalised messages, e.g. Dear Joe, rather than Hi there. Personalised messages yield a higher response than generic ones.
• Hosting and sending automated messages and dealing with invalid addresses as up to 5% of messages may be temporarily undeliverable and around 1% will be defunct each month.
• Tracking response levels and measuring ROI for HTML and Text Subscribers.
• We will track the URL click-through, bounces, and reads (All the reports you’ll ever need…)