Market Research - Get insight into your online mar

Making an investment in a website shouldn't be undertaken lightly and before you find yourself footing the bill for website design and build; website management, website marketing and any ongoing development, you may want to find out as much as you can about the market you're going into.

You can commission us to produce online market research which typically consists of the following elements:

• Your Industry Description
• Your Industry Competition
• Online User Behaviour
• Search Engine Analysis
• Competitors Analysis
• Key Competitors Analysis
• Search Marketing Recommendations

Finding out about the online market before you invest in going online may save you thousands of dollars. It can help you devise effective online and offline marketing strategies. It can also help you assess what level of investment you need to make in search marketing and it can help you decide what type of search marketing you need.

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Please note: We currently offer online market research for New Zealand-based websites only.

Industry Description: We identify which industry your business is competing in.

Industry Competition: We identify who the top performers in your industry are - you find out exactly which businesses you are up against, whether they are molehills or mountains.

Online User Behaviour: We find out where the visitors to your industry are coming from - what other websites your typical business prospects visit; how long they surf for; what day of the week they typically use the internet on and what search engines they use.

Search Engine Analysis: We find out which search engines people are using to find your industry and your competitors.

Competitors Analysis: We find out how much market share the leading competitors in your industry enjoy, give you an idea of what you have to do to compete and what search terms they are being found on by users.

Key Competitors Analysis: Based on the information you supply us with, we analyse the businesses that you perceive to be your direct competition - their market share, their search engine traffic, search terms used to find them and so on.

Search Marketing Recommendations: Knowing about your market place is not enough. Now you'll probably want to know what you can do - based on our research findings, we recommend search marketing strategies that will help your website's performance.

You'll then have the option to consult with us, and we can devise a search marketing campaign that will help your site succeed on the search engines.

Contact Us today to research your online market and competition.

Optymise ~ New Zealand Online Market Research Services ~ for Website Owners & Corporates Online