Article Marketing
Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace.
With the rise of e-commerce and internet marketing, article marketing has made a move to the online world as well. As in traditional forms of media, online article marketing has served the dual role of providing publishers with what amounts to free content, and advertisers with similarly free advertising. Wikipedia
To most people, article marketing means writing an article and submitting it to numerous article directories along with a few links back to your own site.
There are literally hundreds, possibly thousands, such article directories to submit to and it can go very wrong if you dont know what you are doing.
Ask the experts.....
Distributing articles to article directories works provided that you submit to the correct directories and create the desired back links to your website.
Optymise encourages the use of article marketing with caution.
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Facts:
The media as well as prospects are using news search engines
•98% of journalists go online daily
•92% for article research
•81% to do searching
•76% to find new sources, experts
•73% to find press releases
Internet usage in Europe is 321,853,477 or 39.8% of the population with a growth of 206.2% from 2000 - 2007.
•30% use a search engine to find information
•27% get news
Internet advertising expenditure in the UK broke the £2 billion barrier in 2006 thanks to a 41.2% surge in growth as marketers moved their budgets online
•11.4% online share of all advertising revenues (up from 7.8% in 2005)
•Online advertising greater than national newspapers (10.9% share)
•Internet spend just over half the size of the TV advertising market, which experienced a fall of 4.7% to £3.9 billion.
Sources: Middleberg/Ross Survey and Pew Internet, American Life Project, Internet World Stats 2007 and Internet Advertising Bureau
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