RSS Setup & Management Services

RSS and RSS Feeds - what exactly are these?

RSS - Really Simply Syndation or sometimes known as Rich Site Summary. RSS feeds are interpreted by RSS Readers that aggregate and “de-code” these feeds to give a “preview” of the contained article (or web-page). Many users around the world use these RSS Readers (available for free downloads) to subscribe and read your articles. The preview in the article contains a link to the complete article on your website.  Modern browsers have in-built subscription capability so that your website users do not need to download an RSS Reader as they would do so traditionally.

We create a RSS Feed from your website content and submit your RSS feed to various sites that accept and list these RSS feeds. This means:

• Direct permission-based marketing
• A “pull” approach to marketing rather than traditional “push” strategy
• More traffic to your website
• More qualified traffic to your website, since they have already seen a preview of what our page contains – helping to eliminate unqualified and non-prospective leads
• Improve your website’s search engine rankings when we do it, that’s our little secret and your big advantage
• Update and Publish as often as you like

At Optymise, we have developed a RSS Management Tool that allows you to create and publish these feeds as often as you like. Optymise marketing experts will also help you create and manage these feeds. Once the setup has been done, RSS distribution is of prime importance. It is almost similar to traditional "mail-outs" except in this case the mailers are dropped at collection centers - i.e. the RSS Feed Listing Websites and subscribers choose when and what to subscribe to. So you are not delivery "junk emails"!