YouTube Marketing

They Say Picture Is Worth One Thousand Words… But A Video Can Be Worth A Million Views.

YouTube Marketing is all part of the viral marketing phenomenon; we all see this phenomenon leaking into aspects of every day life, email, on our favorite television shoes and on social networking sites…

But how can your business capitalize on social networking sites like YouTube to get your message out there circulating amongst your target market.

Word of mouth is a powerful selling tool, integrating video into online profiles, websites and forums means word of mouth can spread even faster… like wild fire, these videos can travel internationally to be viewed by your target market and sometimes the news media.

“The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.”
Source - Wikipedia

Why use video marketing it you ask? Because we know it works, big examples can be seen in the music industry, where struggling artists have made provocative or inspiring music videos on YouTube which have been watched and voted by millions to eventually get to there target audiences, a record company, the news media, record buying fans. Just Look At The Sick Puppies case study to your right.

Video marketing can also be used to build brand profile or manage brand perception. Cadbury did this well in the

with there Cadbury's Dairy Milk 2007 Gorilla advert which was was heavily popularized on YouTube and Facebook. See The Video to your right.

So when it comes to viral marketing it takes a planning and promotion. Learn more about how your business can use video marketing Contact us.

Learn More About Viral Marketing
Kiwi’s Get Noticed Online...Flight of the Concords World Famous On Youtube!!!

Example one - Free Hugs by Sick Puppies

This is a great example of how an inspiring, thought proving video can be a powerful message and spread by word of mouth. It was YouTube video of the year 2006 over 26 million views.

Example two – Cadbury Chocolate UK

A UK Campaign with a series of online and offline promotions was uploaded onto YouTube, it received 500,000 page views in its first week launched and studies showed it was aiding the improve in brand perception after some issues with product recalls earlier that year.
Source – Wikipedia