About this desk

What this is

A reference desk. The notes explain how search engines, local listings, online ads, email and social media work, with New Zealand law and habits in mind. They are meant for the owner of a small business, or the person in the office who has been handed "the website" on top of their real job.

What this is not

This site is not a marketing agency and does not offer marketing services, audits, quotes or packages. It is not connected to the business that previously used this web address, or to any of that business's former staff or clients. The archive page explains the history of the address.

How the notes are written

• Each note is written by the editors in our own words. We do not publish bylines.
• Claims are checked against primary sources, usually the platform's own help pages or a New Zealand regulator, and those sources are linked in the note.
• When a platform changes its rules, we update the note rather than writing a new one.
• We do not accept payment, gifts or referral fees for anything that appears here.

Corrections

If something is wrong or out of date, the contact page explains how corrections are handled. We would rather fix a note than defend it.